Internet Marketing and Agent Professionalism Key to Buyer and Seller Satisfaction
Posted on September 08, 2008 by Matt.
In a recent study conducted by J.D. Power and Associates to determine the real estate companies that rank highest amongst buyers and sellers in customer satisfaction, a couple of very interesting trends were highlighted. As has become the norm over the past couple of years, a large proportion of buyers and sellers began their real estate process online; 68% of buyers used Internet tools throughout their real estate purchase process, and 61% of sellers primarily used a website listing to market their homes while crediting online methods as the most important aspect of marketing their homes to potential buyers. While the Internet has become a central force in the buying and selling of real estate, the report also notes that agent professionalism, responsiveness and market knowledge are still crucial components to customer satisfaction.
For the past couple of years, study after study has shown the rising importance of Internet marketing with regards to real estate. From a seller's perspective, this is a low-cost method of marketing that will reach the widest possible audience by utilizing the Internet and its variety of search engines. With over two-thirds of buyers using the Internet for their real estate searches, your property's online presence is vital to its ability to sell. The study shows that the average time a listing stays on the market before a sale is a little over 6 months, meaning sellers need to think outside of the box in order to get their homes sold in a shorter amount of time. At San Clemente Coastal Living, we focus on the Internet as our primary marketing arena to help sell your San Clemente home. Our listings receive home page placement on our website and are not mixed with listings from other areas - we deal exclusively in San Clemente in order to attract serious community buyers, not shoppers looking throughout Orange County. On top of this, we display your listing on a variety of real estate websites to create maximum exposure, and we do not settle for simply cutting and pasting a link to the MLS listing. We use the latest technology to create state-of-the-art online listing presentations so that potential buyers have a clear picture of the property before they even pick up the phone to call us. For more information on the services we provide to sellers, please click here.
While having a strong presence on the Internet will help both buyers and sellers with their San Clemente real estate processes, our customer service is what sets San Clemente Coastal Living apart from other real estate companies. Our mission has always been very clear - the client is always more important than the deal. We are experts on the San Clemente real estate marketplace because we are exclusive to San Clemente, unlike other companies that work in multiple locations. Our blog serves as a great educational tool for buyers and sellers, not only to provide national, regional and local real estate news and analysis, but to give you a better feel for San Clemente as a wonderful beach community with a small-town feel. We are just as interested in finding a lifestyle that fits your needs as we are in putting a roof over your head. Buyers can feel confident that they will receive the utmost amount of care and expertise when searching for their home with San Clemente Coastal Living. For more information on the buyer's services we provide, please click here.
If you have more questions about our services or wish to learn more about utilizing the Internet for your real estate needs, please contact us.
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